Scalable patient leads via Google Ads
Healthcare — Dental & Physiotherapy · Jul – Sep 2025
Read the storyOverview
This program generated appointment inquiries for dental and physiotherapy services through highly targeted Google Search Ads over a three-month optimization cycle.
Service-segmented Google Ads for dental and physiotherapy clinics improved lead volume while keeping CPL optimized.
Challenge, strategy, and outcomes from this engagement.
Dental and physiotherapy clinics needed qualified appointment leads locally while keeping cost per lead under control as traffic scaled.
Jun–Sep 2025 performance matured to 33 conversions in September at $41.98 cost per conversion.
Service segmentation and local intent kept lead quality high while spend scaled responsibly.
Separate campaigns for each clinical service line.
Dedicated dental vs physiotherapy campaign structures.
“Best dental clinic near me”, “physiotherapy for back pain”.
Expertise, urgency, and same-day booking CTAs.
Maximize Conversions with device and daypart insights.
June–September performance trajectory.
September delivered 33 conversions as structure matured.
Cost per conversion improved to $41.98 in September.
Geo-radius targeting kept spend local and relevant.
Call, location, and sitelink extensions boosted engagement.
Healthcare leads convert when intent is local and urgent — we mirrored that in keywords, copy, and extensions.
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