Question 1

What is PPC and how does it work?

Accepted Answer

Pay-Per-Click (PPC) is an advertising model where advertisers pay a fee each time one of their ads is clicked. Instead of organically earning visits, you buy visits to your site through platforms like Google, Meta, or TikTok.

Question 2

How long does it take to see results from PPC?

Accepted Answer

While PPC can drive immediate traffic as soon as campaigns launch, optimal results and high ROI typically take 30 to 90 days. This period allows our algorithms to gather data, A/B test creatives, and refine targeting.

Question 3

How do you determine the right budget?

Accepted Answer

Budget recommendations are based on your industry's average CPC, your customer lifetime value (LTV), target acquisition cost (CPA), and your specific revenue goals. We run a comprehensive audit to forecast required spend.

Question 4

What is the difference between Search and Display networks?

Accepted Answer

The Search Network targets high-intent users actively looking for your keywords on Google. The Display Network serves visual ads across millions of websites to build awareness and retarget previous visitors.

Question 5

What is a Quality Score and why does it matter?

Accepted Answer

Quality Score is Google's rating of the quality and relevance of your keywords and PPC ads. A higher Quality Score leads to lower costs per click (CPCs) and better ad positions.

Question 6

Do you manage Performance Max (PMax) campaigns?

Accepted Answer

Yes. We leverage PMax campaigns by feeding them high-quality creative assets, precise audience signals, and strict ROAS targets to let Google's machine learning maximize conversions across all its channels.

Question 7

Should I advertise on Facebook, Instagram, or both?

Accepted Answer

We generally recommend starting with Advantage+ placements across both platforms. Meta's algorithm is excellent at finding where your converting audience currently resides, whether that's an IG Reel or FB Feed.

Question 8

How did iOS 14 updates affect your Meta tracking?

Accepted Answer

While iOS 14 reduced traditional pixel visibility, we implement Conversions API (CAPI) and advanced server-side tracking to ensure accurate data flow, allowing us to maintain high campaign performance.

Question 9

What are Lookalike Audiences?

Accepted Answer

Lookalike Audiences are targeting segments created by Meta that mirror the characteristics of your best customers (like a list of past buyers). They are highly effective for prospecting at scale.

Question 10

Is my target audience really on TikTok?

Accepted Answer

TikTok's demographic has matured significantly. While it dominates Gen Z, a massive portion of Millennials and Gen X are highly active. If you sell consumer goods or digital products, your audience is likely there.

Question 11

What type of creative works best on TikTok?

Accepted Answer

Native, authentic, user-generated content (UGC) heavily outperforms highly polished corporate commercials. TikTok ads need to feel like organic platform content to stop the scroll.

Question 12

What are Spark Ads?

Accepted Answer

Spark Ads allow brands to boost organic TikTok videos (either their own or from creators) as ads. They maintain native interactions (likes, shares, follows) and generally see higher conversion rates.

Question 13

Sponsored Products vs Sponsored Brands?

Accepted Answer

Sponsored Products promote individual listings and appear within search results. Sponsored Brands feature your logo, a custom headline, and up to three products, usually appearing at the very top of search results.

Question 14

How do you lower ACOS (Advertising Cost of Sales)?

Accepted Answer

We lower ACOS through exhaustive negative keyword harvesting, bid optimization based on conversion times, and ensuring your product listings (A+ content) are highly optimized for conversion.

Question 15

Do you manage Amazon DSP?

Accepted Answer

Yes, we handle Amazon Demand-Side Platform (DSP) campaigns to programmatically buy display and video ads both on and off Amazon to retarget audiences at scale.

Question 16

Why are LinkedIn CPCs generally higher?

Accepted Answer

LinkedIn targets professionals based on precise firmographic data (job title, industry, company size, seniority). The traffic is exceptionally high-quality and B2B focused, which commands a premium but yields higher LTV.

Question 17

What are Lead Gen Forms?

Accepted Answer

Lead Gen Forms are pre-filled forms that pop up natively within LinkedIn when a user clicks your ad. Because the friction is low, they typically convert significantly higher than landing pages.

Question 18

Do I own my ad accounts?

Accepted Answer

100%. You retain full ownership and administrative access to all your ad accounts, business managers, and data. We operate as authorized agency partners.

Question 19

How often do you report on performance?

Accepted Answer

We provide real-time dashboard access for daily tracking, along with comprehensive weekly updates and deep-dive monthly strategy calls to review metrics, learnings, and next steps.

Question 20

What is your management fee structure?

Accepted Answer

Our fees are transparent and typically based on either a flat monthly retainer or a percentage of ad spend, depending on the complexity of your omnichannel deployment. Contact us for a precise quote.

Frequently Asked Questions

General PPC

Google Ads

Meta Ads

TikTok Ads

Amazon Ads

LinkedIn Ads

Campaign Management

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