553% ROAS with smarter Google Ads bidding & feed optimization
eCommerce — Consumer Products · 30-day optimization window
Read the storyOverview
The client had steady traffic but inefficient Google Ads — high acquisition costs and unstable ROAS. They partnered with Xpert PPC to lower cost per conversion and grow revenue without raising spend.
A U.S. eCommerce store cut wasteful spend and hit 553% ROAS with Target ROAS bidding, feed labels, and remarketing.
Challenge, strategy, and outcomes from this engagement.
A U.S. eCommerce store had steady traffic and sales, but Google Ads were inefficient — rising cost per conversion, unstable ROAS, and weak conversion value relative to spend.
Bidding and audience targeting lacked structure, so the account could not scale profitably.
Post-optimization (last 30 days): 1.73K clicks, $32.7K conversion value, $23.85 cost per conversion, and 553.47% ROAS.
That is roughly a 5.5× return on ad spend with strong revenue from a relatively small click volume — proof the funnel, not just traffic, was fixed.
Every dollar was pointed at profitable products and high-intent audiences.
Switched bidding to prioritize efficiency over raw volume.
Custom labels highlighted high-margin, high-performing SKUs.
Recovered cart abandoners with product-level ads.
Device, location, and in-market refinements reduced waste.
Results from the post-optimization window.
ROAS reached 553.47% — roughly 5.5× return on ad spend.
Generated $32,700 in sales from only 1.73K clicks.
Cost per conversion held at $23.85, below typical eCommerce averages.
Paused weak SKUs and focused budget on products that actually convert.
We rebuilt the account around profitable products, not vanity traffic.
Remarketing and intent audiences closed the loop so spend scaled only where ROAS held.
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