From invisible to 102K organic clicks
Legal Services · Sept 2021 – Jan 2022
Read the storyOverview
Edward Smith Law (edsmithlaw.com) needed organic visibility in a competitive legal niche. Xpert PPC executed a full-spectrum SEO program spanning technical audits, content depth, and internal linking.
Strategic SEO for edsmithlaw.com drove 102K clicks and 6.41M impressions with white-hat, sustainable growth.
Challenge, strategy, and outcomes from this engagement.
edsmithlaw.com needed organic growth in a competitive legal category and was effectively invisible in search.
102,000 organic clicks and 6.41 million impressions in the campaign window (Sept 2021–Jan 2022).
Daily clicks rose from ~3 to 2,500+; bounce rate fell from 30% to 8%; average position and CTR improved with intent-matched titles.
White-hat tactics only — built for lasting rankings.
Screaming Frog crawls and crawl-health fixes.
Ahrefs & Ubersuggest for opportunity keywords.
3,000+ word posts with full Yoast green scores.
150+ contextual links audited and optimized.
Organic performance surge during the campaign window.
Grew from ~3 daily clicks to over 2,500/day at peak.
Bounce rate fell from 30% to 8%.
15/15 Yoast SEO checks passed across optimized content.
Zero black-hat tactics — rankings built to last.
We combined Search Console data with content and linking systems that search engines reward long term.
Book a free audit and we'll map the same playbook to your accounts.