From 150% ROAS to 600% in one year
eCommerce · 12 months
Read the storyOverview
An established eCommerce brand was stuck at ~150% ROAS. Xpert PPC audited campaigns, rebuilt Search & Shopping structure, and layered testing, CRO, and retargeting.
Comprehensive Google Ads rebuild lifted ROAS from 150% to 600% while growing online sales.
Challenge, strategy, and outcomes from this engagement.
An established eCommerce brand was stuck around 150% ROAS and needed a significant lift in online sales and campaign profitability.
Existing campaigns needed a full audit across keywords, ad copy, shopping structure, landing pages, and budget allocation.
ROAS grew from 150% to 600% within 12 months — about a 4× improvement in efficiency.
Online sales grew beyond initial targets while brand awareness expanded through better-qualified traffic.
The account became a scalable growth channel instead of a break-even cost center.
Audit → research → structured campaigns → continuous optimization.
Found waste in keywords, ads, and landing paths.
Category-focused ad groups and shopping structure.
Copy, visuals, and CTAs iterated weekly.
Re-engaged visitors who didn’t purchase.
Efficiency and sales grew together.
Return on ad spend climbed from 150% to 600%.
Online sales exceeded targets as efficiency improved.
Targeted traffic expanded awareness with new customers.
Budget increases followed proven performance — not hope.
We refused to scale a broken account. Efficiency first, then volume.
Book a free audit and we'll map the same playbook to your accounts.