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J&J Gold Buyers Case Study

63% lower cost per conversion and 3× leads in 5 months

Local Services — Precious Metals · 5 months

Read the story

-63%

Cost per Conversion

3×

Lead Volume

5 mo

Optimization Window

Primary Channel

Overview

About J&J Gold Buyers

J&J Gold Buyers faced high cost per conversion and low lead volume early on. Over five months, structured optimization turned the account into a reliable lead engine for selling gold and silver in Palm Desert.

Strategic Google Ads optimization for a Palm Desert gold & silver buyer cut CPA sharply while tripling lead volume.

How we got there

Challenge, strategy, and outcomes from this engagement.

The Challenge

J&J Gold Buyers (Palm Desert) faced high cost per conversion and low lead volume early in the period, despite offering specialized gold/silver buying services.

Strategy & Execution

Removed low-intent keywords; introduced bottom-funnel terms; monthly ad A/B tests; bid adjustments on converting segments; geo/device limits; GA4 + Google Ads tracking fixes; Search structure by service then Performance Max expansion.

Results

Over five months, strategic optimization cut cost per conversion by about 63% and roughly tripled lead volume.

The account moved from expensive, scarce leads to a repeatable local demand engine.

What Drove the Turnaround

Keyword quality, creative testing, and bid discipline.

Keyword Refinement

Removed low-intent terms; focused on bottom-funnel queries.

Ad Copy Testing

Monthly A/B tests with urgency and benefit-led messaging.

Bid Adjustments

Shifted spend toward converting segments and geos.

Tracking Integrity

GA4 + Google Ads conversion accuracy restored.

Outcomes

From expensive leads to scalable local demand.

Takeaway 1

CPA Cut Dramatically

Cost per conversion reduced by approximately 63%.

Takeaway 2

Lead Volume Tripled

Qualified inquiries grew roughly 3× over five months.

Takeaway 3

Better Traffic Mix

Geo and device limits stopped budget leaks.

Takeaway 4

Repeatable Structure

Search ad groups by service, then PMax for expansion.

Our Approach

Local high-ticket services need ruthless query control — we bought intent, not curiosity.

Services Deployed

Google Search Ads
Performance Max
Conversion Tracking
Creative Testing

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