From low performance to high-impact Facebook & Instagram ROI
eCommerce — Spirits & Beverage · Multi-campaign rebuild
Read the storyOverview
Ardnamurchan Distillery wanted Meta ads that drove purchases — not vanity engagement. Prior campaigns had low ROAS, generic creatives, and no funnel structure.
Premium Scottish whisky brand unlocked purchase-driven Meta campaigns with strong ROAS on lean budgets.
Challenge, strategy, and outcomes from this engagement.
Ardnamurchan Distillery (premium Scotch) had underwhelming Meta results: low conversions, inefficient budget use, generic creatives, no funnel/retargeting, and weak ROAS.
Purchase campaigns generated meaningful revenue (including ~$25K+ website purchase value on a top campaign) with strong ROAS on controlled spend.
Add-to-cart and checkout campaigns created warm funnel data; retargeting recaptured interested buyers efficiently.
Creative storytelling plus conversion-focused structure.
Heritage, premium quality, and limited-edition appeal.
Whisky lovers, collectors, and purchaser lookalikes.
Purchase, ATC, checkout, and retargeting layers.
Scale only after pixel and ROAS proved out.
Purchase-oriented actions at efficient cost.
Top purchase campaign generated $25,043+ in website purchases.
ATC and checkout campaigns fed retargeting with warm intent.
Low daily spend still produced measurable sales outcomes.
Clear funnel data for confident future scaling.
Alcohol eCommerce needs precise creative and targeting — we optimized for purchases, not likes.
Book a free audit and we'll map the same playbook to your accounts.