Estimated +45% order growth from tracked Google Ads demand
Food & Beverage — Restaurant · Reported campaign period
Read the storyOverview
A Newport Beach restaurant needed more online orders without treating every click as a sale. Xpert PPC ran Google Ads against tracked conversions — calls, directions, and order actions — and reports the period honestly: 2,399 conversions, $67.3K spent, 37,912 clicks, and 635,655 impressions.
An anonymous Newport Beach restaurant: 2,399 tracked conversions at $28.06 each, from $67.3K in Google Ads spend and a 5.96% segment CTR.
Challenge, strategy, and outcomes from this engagement.
A Newport Beach restaurant needed more orders from people already searching locally, without publishing the business name.
Previous reporting mixed estimated sales lift with in-account totals, which made the real efficiency hard to see.
Estimated order growth of about +45% for the reported period. The estimate is labeled as such and is not a point-of-sale reconciliation.
Tracked account totals: 2,399 conversions, $28.06 cost per conversion, $67.3K spend, 37,912 clicks, and 635,655 impressions.
Segment CTR from the source PDF is 5.96%. No other CTR is published for this case study.
Account evidence
Order growth of +45% is an estimate. Cost per conversion ($28.06), conversions (2,399), spend ($67.3K), clicks (37,912), and impressions (635,655) are tracked account totals. The 5.96% CTR is the segment rate from the source PDF, not a different account-wide rate.
Local intent, conversion tracking, and a CTR scoped to the segment in the source report.
Campaigns aimed at people ready to order, call, or visit — not broad food browsing.
2,399 conversions measured in-account, not inferred from impressions.
$67.3K in spend held cost per conversion at $28.06.
5.96% click-through rate on the segment reported in the source PDF — not an account-wide rate.
Figures below match the source report. Order growth is labeled as an estimate.
Orders are estimated up about 45% for the period. That figure is an estimate, not a closed POS reconciliation.
Conversions recorded in the ads account at a $28.06 cost per conversion.
$67.3K spend produced 37,912 clicks from 635,655 impressions.
The published click-through rate is 5.96%, the rate on the segment in the source PDF. It is not blended with any other account rate.
We kept the restaurant anonymous and published only numbers that can be tied to the source report.
Headline growth stays labeled as an estimate. Efficiency claims use tracked conversions, spend, clicks, and impressions.
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