From wasted budget to profitable conversions
Legal Services · 4–6 weeks
Read the storyOverview
The firm was spending heavily on Google Ads with impressions and clicks — but almost no real business. An audit showed $565K spent at $162 per conversion with inefficient traffic.
Same click volume, better leads: CPA dropped from $162 to $126 while saving $72K in ad spend.
Challenge, strategy, and outcomes from this engagement.
The firm was spending heavily on Google Ads with lots of impressions and clicks but almost no meaningful business.
Before optimization: ~35.8K clicks, ~3.5K conversions, $162 cost per conversion, and $565K total spend — efficiency was broken.
After 4–6 weeks with nearly the same click volume: conversions 3.5K → 3.9K (+11.4%), CPA $162 → $126 (−22%), spend $565K → $493K (about $72K saved).
Client feedback: leads finally flowed at a cost that made sense — same budget, real results.
A multi-layered rebuild of targeting, ads, bidding, and tracking.
Phrase/exact match, intent audiences, and aggressive negatives.
Relevant copy aligned with landing pages and DKI.
Target CPA with budget shifted to winning ad groups.
Faster pages, clearer CTAs, and proper conversion tracking.
Nearly the same clicks — far better efficiency.
Budget fell from $565K to $493K while conversions rose 3.5K → 3.9K.
Cost per lead dropped from $162 to $126.
Click volume stayed flat (~35.9K) while conversion efficiency jumped.
“It feels like we’re finally running real ads… Same budget — but we’re seeing results.”
We treated the account like a turnaround: stop the leaks first, then scale what converts.
Every change was measured against CPA and lead quality — not vanity metrics.
Book a free audit and we'll map the same playbook to your accounts.