Revolutionizing outdoor play & ride-on toy sales
eCommerce — Outdoor Play / Toys · Ongoing growth program
Read the storyOverview
Rafplay (rafplay.com) sells outdoor play and ride-on products. Xpert PPC built parent-focused Google Ads with Performance Max coverage and category landing pages.
Google Ads and Performance Max for rafplay.com targeted parents and families searching for kids’ ride-on toys.
Challenge, strategy, and outcomes from this engagement.
Rafplay.com needed profitable acquisition for outdoor play / kids ride-on toys — a researched purchase where parents compare safety, durability, and value.
Built a full-funnel Google Ads system aligned to parent intent instead of broad toy traffic.
Clearer product-category landers and PMax coverage improved reach while keeping messaging matched to purchase decisions.
Intent capture for families shopping kids’ ride-on toys.
Parents segmented by age and interest signals.
Queries like “kids ride-on cars” and “electric ride-on toys”.
Durability, safety, and variety in ad messaging.
Category pages designed for clearer purchase paths.
A playbook built for toy & outdoor eCommerce.
Parent + product intent queries outperformed generic traffic.
PMax extended reach across Search, Display, YouTube, and Shopping.
Safety and durability claims improved message match.
Dedicated category landers improved conversion paths.
Toy purchases are researched carefully — we matched ads and pages to that parent decision journey.
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